Survey Builder Pro 2008: Question Builder

Lock Media's Survey Builder Pro Question Builder - Easy to use; Survey Builder allows you to create a comprehensive library of questions mapped to your core metrics. The value of a survey depends largely on the quality of the questions, the respondents ability to complete the survey, and the type of questions utilized. Create online satisfaction surveys, customer surveys, employee surveys fast through the power of Survey Builder Pro's Question Builder tool and Survery Builder Pro Publisher!

Create an Unlimited Library of Survey Questions and Answer Styles!

Survey Question Builder

Survey Builder Pro 2008 Question Builder will help you create an unlimited amount of survey questions including:

Dichotomous Questions
Multiple Choice Questions
Rank Order Scaling Questions
Rating Scale Questions
Semantic Differential Scale Questions
Staple Scale Questions
Constant Sum Questions
Open-Ended Questions
Demographic Questions

Developing a survey questionnaire is as much an art as it is a science. And just as an artist has a variety of different colors to choose from in the palette, you have a variety of different question formats with which to create an accurate picture of your survey respondents beliefs and values.

Question Types Available:

Multiple Choice, Select All That Apply (Check boxes)
Multiple Choice, Select Just One (Radio buttons)
Multiple Choice, Select Just One (Drop down list boxes)
Multiple Choice, Select and Rate™ (Select multiple answers and then rate them)
Comments or Essay (Unlimited length, open-ended text)
Open-ended Text (User-defined length, 1 to 1,000 characters)
Rating Scale (Choose a position on a horizontal or vertical scale)
Summation Question Set (Open-ended numeric answers must add up to a specified total)
Matrix Question Set, Single (Series of questions using the same scale in columns)
Matrix Question Set, Double (Series of questions using the same two-part scale in columns)
Conditional Question Branch or Skip (Dynamically hide, display or branch to optional questions based on previous answers)
Random Order Question Sets (A series of sets of questions, displayed in random order to reduce bias in responses)
Page Heading, Break (Textual element in special font, always starts a new page)
Section Heading (Textual element in special font, breaks up a single page into sections for readability)
Section Text (Textual element, unlimited characters, can include links to documents, related material, and multimedia elements)
Custom (User-defined question type through our Survey Builder Pro: Managed Deployment Services)

Dichotomous Questions

The dichotomous question is generally a "yes/no" question. An example of the dichotomous question is:

Have you ever purchased a product or service from our website?

If you want information only about product users, you may want to ask this type of question to "screen out" those who haven't purchased your products or services. Researchers use "screening" questions to make sure that only those people they are interested in participate in the survey.

You may also want to use yes/no questions to separate people or branch into groups of those who "have purchased" and those who "have not yet purchased" your products or services. Once separated, different questions can be asked of each of these groups.

You may want to ask the "have purchased" group how satisfied they are with your products and services, and you may want to ask the "have not purchased" group what the primary reasons are for not purchasing. In essence, your questionnaire branches to become two different sets of questions.

Multiple Choice Questions

The multiple-choice question consists of three or more exhaustive, mutually exclusive categories. Multiple choice questions can ask for single or multiple answers. In the following example, we could ask the respondent to select exactly one answer from the 7 possible, exactly 3 of the 7, or as many as 3 of the 7 (1,2,or 3 answers can be selected).

Example: A multiple-choice question to find out how a person first heard about your website is:

How did you first hear about our web site?

Television
Radio
Newspaper
Magazine
Word-of-mouth
Internet
Other: Please Specify _______________

For this type of question it is important to consider including an "other" category because there may be other avenues by which the person first heard about your site that you might have overlooked.

Rank Order Scaling Questions

Rank order scaling questions allow a certain set of brands or products to be ranked based upon a specific attribute or characteristic. Perhaps we know that Toyota, Honda, Mazda, and Ford are most likely to be purchased. You may request that the options be ranked based upon a particular attribute. Ties may or may not be allowed. If you allow ties, several options will have the same scores.

Example:

Based upon what you have seen, heard, and experienced, please rank the following brands according to their reliability. Place a "1" next to the brand that is most reliable, a "2" next to the brand that is next most reliable, and so on. Remember, no two cars can have the same ranking .

__ Honda
__ Toyota
__ Mazda
__ Ford

Rating Scale Questions

A rating scale question requires a person to rate a product or brand along a well-defined, evenly spaced continuum. Rating scales are often used to measure the direction and intensity of attitudes. The following is an example of a comparative rating scale question:

Which of the following categories best describes your last experience purchasing a product or service on our website? Would you say that your experience was:

Very pleasant
Somewhat pleasant
Neither pleasant nor unpleasant
Somewhat unpleasant
Very unpleasant

Semantic Differential Scale Questions

The semantic differential scale asks a person to rate a product, brand, or company based upon a seven-point rating scale that has two bi-polar adjectives at each end. The following is an example of a semantic differential scale question.

Example:Would you say our web site is:

(7) Very Attractive
(6)
(5)
(4)
(3)
(2)
(1) Very Unattractive

Notice that unlike the rating scale, the semantic differential scale does not have a neutral or middle selection. A person must choose, to a certain extent, one or the other adjective.

Staple Scale Questions

The staple scale asks a person to rate a brand, product, or service according to a certain characteristic on a scale from +5 to -5, indicating how well the characteristic describes the product or service. The following is an example of a staple scale question:

When thinking about Data Mining Technologies, Inc. (DMT), do you believe that the word "innovative" aptly describes or poorly describes the company? On a scale of +5 to -5 with +5 being "very good description of DMT" and -5 being "poor description of DMT," how do you rank DMT according to the word "innovative"?

(+5) Describes very well
(+4)
(+3)
(+2)
(+1)
Innovative
(-1)
(-2)
(-3)
(-4)
(-5) Poorly Describes

Constant Sum Questions

A constant sum question permits collection of "ratio" data, meaning that the data is able to express the relative value or importance of the options (option A is twice as important as option B).

Example: The following question asks you to divide 100 points between a set of options to show the value or importance you place on each option. Distribute the 100 points giving the more important reasons a greater number of points. The computer will prompt you if your total does not equal exactly 100 points.

When thinking about the reasons you purchased our Survey Builder data mining software, please rate the following reasons according to their relative importance.

Seamless integration with other software __________
User friendliness of software __________
Ability to manipulate algorithms __________
Level of pre- and post-purchase service __________
Level of value for the price __________
Convenience of purchase/quick delivery __________
Total 100 points

This type of question is used when you are relatively sure of the reasons for purchase, or you want input on a limited number of reasons you feel are important. Questions must sum to 100 points and point totals are verified by the software.

Open-Ended Questions

The open-ended question seeks to explore the qualitative, in-depth aspects of a particular topic or issue. It gives a person the chance to respond in detail. Although open-ended questions are important, they are time-consuming and should not be over-used. An example of an open-ended question might be: (If the respondent indicates they did not find what they were looking for...)

What products of services were you looking for that were not found on our website?

If you want to add an "Other" answer to a multiple choice question, you would use branching instructions to come to an open ended question to find out What Other....

Demographic Questions

Demographic questions are an integral part of any survey questionnaire. They are used to identify characteristics such as age, gender, income, race, geographic place of residence, number of children, and so forth. For example demographic questions will help you to classify the difference between product users and non-users. Perhaps most of your customers come from the Northeast, are between the ages of 50 and 65, and have incomes between $50,000 and $75,000.

Demographic data helps you paint a more accurate picture of the group of persons you are trying to understand. And by better understanding the type of people who use or are likely to use your product, you can allocate promotional resources to reach these people, in a more cost effective manner.

Psycho-graphic Questions

Psycho-graphic or life style questions can also be included in the Survey Builder Question library. These questions provide an in-depth psychological profile and look at activities, interests and opinions of respondents.